Make
Automation · Ops and technical teams that need branching, aggregators, and data shaping without full custom code.
From From ~$9/mo
Starting at
From ~$9/mo
Setup
Hours to days
Learning curve
Moderate–Advanced
Integration
Moderate
Overview
Make (formerly Integromat) is a visual automation platform built for scenarios with branching, iterators, and data transformation. It is usually more cost-effective than Zapier at higher operation volumes. Best when workflows need logic, not just linear triggers.
Best for — Ops and technical teams that need branching, aggregators, and data shaping without full custom code.
Pros and cons
Strengths
- Visual scenario builder with deep modules
- Strong value at higher operation counts
- Excellent for data transformation
- HTTP and webhook flexibility
- Clear execution history for debugging
Watch-outs
- Steeper learning curve than Zapier
- Fewer consumer-grade templates
- Operations can spike with retries and loops
Pricing
Free
Limited operations
$0
Core
More operations
From ~$9/mo
Pro
Priority and advanced features
From ~$16/mo
Note: Loops, iterators, and error retries increase operation counts—design for efficiency.
Integrations
1,000+ apps including HubSpot, Salesforce, Slack, Google Workspace, Airtable, and Shopify; custom HTTP for internal APIs.