01
The problem
Picsart needed to reduce manual CRM work, improve onboarding reliability, and keep data consistent as HubSpot usage scaled across teams.
- Manual HubSpot and ops handoffs
- CRM data quality and lifecycle tracking gaps
- Fragmented SEO and internal information workflows
02
What we built
We optimized and scaled HubSpot — integrating a new database, improving data structures, and streamlining CRM performance. We built efficient onboarding lifecycle flows and automated SEO and internal information workflows in n8n, including AI-powered agents for complex requirements.
Stack · HubSpot · n8n · AI agents
03
The result
- Manual CRM work reduced via HubSpot + n8n automation
- Faster, more reliable onboarding lifecycle flows
- Improved data consistency across connected systems
Significant reduction in manual CRM and ops work; faster, more reliable user onboarding; improved data consistency across systems; and scalable SEO and internal information workflows — delivered on time with no operational disruptions.