Mailchimp
Marketing · Small teams starting email marketing and simple automations without a full marketing suite.
From Free tier; paid from ~$13/mo
Starting at
Free tier; paid from ~$13/mo
Setup
Hours to days
Learning curve
Moderate
Integration
Easy
Overview
Mailchimp is a widely adopted email and basic marketing automation platform with an accessible free/entry tier. It covers campaigns, audiences, and light journeys for teams starting lifecycle marketing. Many brands outgrow it into Klaviyo or HubSpot as segmentation needs deepen.
Best for — Small teams starting email marketing and simple automations without a full marketing suite.
Pros and cons
Strengths
- Low barrier to start sending
- Templates and campaign builder
- Audience and basic automation
- Familiar to many marketers
- Landing pages and forms available
Watch-outs
- Pricing shifts with contact counts
- Advanced segmentation trails specialists
- E-commerce depth behind Klaviyo
Pricing
Free
Limited contacts
$0
Essentials
Core email
From ~$13/mo
Standard
Journeys and retargeting
Higher
Note: Contact-based pricing; premium features and SMS may cost more.
Integrations
Shopify, WooCommerce, WordPress, Salesforce, and Zapier/Make for HubSpot contacts and Slack alerts.