WooCommerce
E-commerce · Teams invested in WordPress that want ownership of hosting and customization.
From Free plugin; hosting from ~$10–50+/mo
Starting at
Free plugin; hosting from ~$10–50+/mo
Setup
Days to weeks
Learning curve
Moderate–Advanced
Integration
Moderate–Advanced
Overview
WooCommerce is the open-source WordPress commerce plugin that gives merchants full control of hosting, theme, and extensions. It is flexible and cost-effective at small scale, with more DevOps responsibility than Shopify. Ideal when content and commerce must live on the same WordPress site.
Best for — Teams invested in WordPress that want ownership of hosting and customization.
Pros and cons
Strengths
- Open-source flexibility
- Owns customer and catalog data
- Huge plugin ecosystem
- Content + commerce on one CMS
- Lower platform fees at small scale
Watch-outs
- You own security, hosting, and updates
- Plugin conflicts are common
- Performance needs ongoing care
Pricing
Core
Self-hosted
$0 plugin
Extensions
Payments, subscriptions, etc.
Varies
Note: Hosting, premium plugins, and developer time are the real costs.
Integrations
Mailchimp, Klaviyo, Stripe, QuickBooks via plugins; Make/Zapier/custom PHP or Node for ERP and CRM.