Klaviyo
Marketing · E-commerce brands serious about revenue-driving email and SMS flows.
From Free tier; paid scales with profiles
Starting at
Free tier; paid scales with profiles
Setup
Days to weeks
Learning curve
Moderate–Advanced
Integration
Moderate
Overview
Klaviyo is the e-commerce marketing automation leader for email and SMS, tightly coupled to store events and product catalogs. Brands use it for flows like abandoned cart, browse abandonment, and post-purchase. Data quality from Shopify/Woo is the foundation of performance.
Best for — E-commerce brands serious about revenue-driving email and SMS flows.
Pros and cons
Strengths
- Deep e-commerce event tracking
- Excellent flow templates for revenue
- Email + SMS in one platform
- Strong segmentation on purchase behavior
- Clear attribution for store revenue
Watch-outs
- Pricing scales with profiles and sends
- Less ideal as a generic B2B ESP
- Requires clean catalog and event data
Pricing
Free
Limited sends
$0
By profiles/sends
Usage-based
Email + SMS
Adds SMS credits
Usage-based
Note: Profile and send volume drive price; SMS is usage-based.
Integrations
Shopify, WooCommerce, BigCommerce, Magento; Zapier/Make for HubSpot, Slack alerts, and custom events.